“Coaching is unlocking a person’s potential to maximize their growth.” John Whitmore

“Coaching is the art of creating an environment, through conversation and way of being, that facilitates the process by which a person can move towards desired goals in a fulfilling manner.” Tim Gallway, The Inner Game of Work

“Coaching is the process of bringing out the greatness of people. It begins with a desire on the part of the client to accomplish, have or experience something. The coach inspires the client to accomplish the desired result through personalized teaching, expanding awareness, and designing environments.” Dave Buck, The Language of Coaching

“…Coaching is more about asking the right questions than providing answers – a coach engages in a collaborative alliance with the individual to establish and clarify purpose and goals and to develop a plan of action to achieve these goals.” Perry Zeus and Suzanne Skiffington, The Complete Guide to Coaching at work

Coaching is a relationship that intends to create “transformation and learning in individuals, groups, and communities”… “it starts with engaging people in a conversation where they clarify their vision, goals and ideas as well as their agreement to be challenged and supported”…it assumes “that people have the inherent creativity, intelligence, and tacit knowledge they need to succeed but may need help in gaining access to it”…it revolves around “committed listening and speaking”. It involves “setting stretch goals, eliciting internal commitment and motivation and self-directed learning, creating a successful theory of action, practicing the fundamentals, observing breakdowns, providing    meaningful feedback, as well as teaching new skills and capabilities.”Robert Hargrove, Masterful Coaching


​Coach listens deeply to understand your needs, extends support for personal struggles, relies on scientific skills to utilize your strengths and "almost" magically leads you in your journey from good to great.

A 38 year old executive is unhappy and dissatisfied even after receiving a news of big promotion and visits a Coach -                                                

"What I sense is a lack of excitement over this promotion offer."

"Yes, I am not sure what to do."

"Tell me more about how you feel."

"I have come a long way, learnt a lot. To tell you the truth, I am not enjoying my job. It feels like a drag and even though I keep generating results expected of me, I keep feeling dissatisfied…something is missing."

"If you knew in your heart of heart you will not fail, what would you do?"

"(after a little silence…) I will fly free. I would believe in my abilities and would know how strong my wings are and that they would never let me down."

"My intuition is guiding me towards some unfulfilled dreams of yours, what is it that you always wanted to do?"

"Start my own business, a consulting firm may be. I thrive when I am challenged. I see it as a growth opportunity that is where my joy and satisfaction lies."

"I wonder what is stopping you from moving forward."                                          

A 38 year old executive is unhappy and dissatisfied even after receiving a news of big promotion and visits a counsellor -                                                            

"What I sense is a lack of excitement over this promotion offer."

"Yes, I am not sure what to do."

"What is bothering you?"

"If I accept the promotion, that means more money but I know I will not be very happy, but just a thought of declining it brings chills in my neck."

"What are you afraid of?"

"Growing up I know how we used to struggle financially. Financial security is highly important for me."

"How do you feel about your finances currently?"

"We are in a pretty solid ground right now. But, I have to think about my growing children and their education also. And everything is so expensive these days."

"It seems you are conflicted between what is important for you and your financial security. So let us explore this feeling of insecurity at little deeper level."


Wise counsel though one's own life experience.

More senior person who gives advice and impart wisdom.

Client draws lessons from mentor's life experience.​   


Brings the person from below functioning level to normal functioning level.

Focus on fixing the issues from the past.

Is not expert in client's function area but is expert in emotional aspect behind it​.                                                   


Reaching one milestone after another is the only way to reach anywhere meaningful. Celebrating the journey while travelling is true liberation. Coaching process is unique as it promises both.        ​


Here focus is on promoting client's grown and help him reach his potentials.

Emphasis is on current situation and bring about forward movement.

Coach doesn't need to be expert in client's field but is expert in facilitating change process.

Here is a case example just to illustrate the difference in approach between counselling, mentoring and coaching. One is not necessarily better than other. Depending upon the person's need, any one of the three approaches would be more relevant and effective.

Counselling   Vs.   Mentoring   Vs.   Coaching

           CORE VALUE

​​True happiness lies in thriving. We all have potential to lead an authentic life and become what we are meant to be.  


A 38 year old executive is unhappy and dissatisfied even after receiving a news of big promotion and visits a Mentor -                                                                          "What I sense is a lack of excitement over this promotion offer."

"Yes, I am not sure what to do."

"I was in a similar situation when I was in your position. Once I made a great decision and at other time it was kind of a disaster."

"What was the difference in both the situations?"

"I got promoted in my own company. I enjoyed both the work culture and the company environment. I had both greater responsibilities and more freedom to experiment and apply my ideas. I enjoy training and promoting young executives. Then I changed both the company and the city for higher prospect. I was very excited about the move. As it turned out it was hard on the family. Both my wife and children struggled in the new environment. I was earning a lot more here, enjoyed my work and new company as well but family was not very happy. What does your wife have to say?"